A little taste of history
The EUR conquers and fascinates for the fascist monumental and elegant architectures, which are lined with marble and travertine, interact with newly-built buildings, are made of steel and glass to dare a new and contemporary image in EUR.
The EUR has a double soul: of the Renaissance because it reflects the ideals of perfection, order and rationality; baroque for the propaganda type of large museum containers or artificial lake area. It is a district with a spectacular character that looks like an immense setting, not only for the eye, but also for the cinema that started with Roberto Rossellini with “Roma città aperta” in 1945, passing through Fellini, until arriving at the Oscar winner “La grande bellezza” by Paolo Sorrentino.
Its magnificent history (and its name) starts by the will of Mussolini, with the Fascist regime to celebrate the colonial enterprises and the twentieth anniversary of the Fascist revolution with a Universal Exposition planned in 1942. The idea was to create a new Rome, the capital of Italy and of its glorious past, far from the picturesque aspect of the historic center, which rivals the major European capitals. Through the architect Marcello Piacentini, Fascism takes shape and becomes architecture … it becomes a city.
This area behold a spectacular Neoclassic architecture one of its kind and is a triumph of linear marble of Carrara structures that denote power, strength and equilibrium that would have like all Roman Emperors (in the Imperial Forums) left a timeless iconic symbol of who he was and what he set out to do for his people.
Mussolini strongly felt to be a righteous strong leader for his people. Italy in that moment was is a disastrous moment coming out of the first world war, full of poverty, no social security or pensions or family supports. He created and structured the pensions and social security’s system and in Eur you can see this monumental building, also health care and this building is here in this area too.
He made the main road wide that for military parades that went from Ostia to the center of town cutting in front of the Colosseum and straight over the Imperial Forums directly to Piazza Venezia were the Milite Ignoto and the immense monument dedicated to the unity of Italy stands in front of this big square were there was his palace were on the balcony that became famous for the fact that he would do his igniting speeches to the populations.
In this area there is also the wonderful lake with a unique fountain and the most modern monument was built a couple years ago by the famous Fuksas, that created a new futuristic congress center called La Nuvola, the cloud that is a unique metallic and glass cloud structure captured in a square glass building, a perfect add on in this area that is considered the modern side of timeless Rome.
The main monument that in difference of the Emperors of ancient Rome were they illustrated themselves, Mussolini reproduced his name in every arch of the “Square Colosseum” represents every letter of his name and sure name.
This impacting and dominating monument in this area was built as the museum of the Roman civilization ( museo della civiltà Romana ) and has in-carved a very meaningful phrase “A people of poets, artists, heroes, saints, thinkers, scientists, navigators, transmitters”. This building that for many years went in disuse was bought ( and saved ) a couple years ago from the most iconic institution of Rome, FENDI that has turned it into a wonderful Fashion museum, offices and VIP hospitality areas.
For fashion lovers a must visit, for a VIP a “desired “ invitation to be able to attend the exclusive parties they do on the upper floors and roof top over Eur like the very exclusive one they did for the E-Prix and naturally the Fendi’s VIP’s had the best of all view over the whole Formula-E track that was done this last Saturday ( April the 14th 2018) in Rome….
Did you see it live? Tell us in the comments box below… or get the insights of this innovative and iconic event on the link below and next year don’t miss out, contact us to get too a VIP sight and services ;-))