Dear Rome,
tomorrow is your 2771 birthday and Roma Luxury wants to celebrate you with a story that explain to everybody how your beauty is so powerful to inspire the world of creativity.
Let’s start…
The ancient city and the obelisks, the opulence of the Baroque and the volutes of Bernini, the twin churches of Piazza del Popolo and the perfect geometry of the Colosseum, the scenographic oval of Piazza San Pietro: these are just some of the suggestions that come back, transfigured, in Bulgari creations.
Bulgari jewels tell us about the forms of art, the lines, the architectures that have made Rome so majestic and that we find cyclically in the Maison’s jewels since its birth.
Pins and bracelets are dressed with gems and precious stones cut into cabochon and remind us of the domes that dot the Roman sky with their graceful shapes.In the ancient cut, in the rainbow of shades and in the play of different shapes and sizes of the gold bracelet with topazes, amethysts, citrines, peridot and tourmalines (2013), we find the profiles of the ancient streets that intertwine in the Capital.
The majestic architectural beauty of Rome has long nourished the boundless imagination of Bulgari’s artisans. The very form of B.zero1 is no exception: its flowing lines descend directly from the imposing circular magnificence of the Colosseum, Castel Sant’Angelo and the Pantheon, monuments that have marked the passing of the centuries with grace and indomitable strength, whose physical presence inspires awe to this day.
The DIVA collection, with its hypnotic tones and sensual lines that allude to the female silhouette, represents the exaltation of Italian femininity. The shape of its design so identifying, in addition to being rooted in the origins of Bulgari is deeply linked to the roots of Roman history because for this collection the maison has reinterpreted the fan mosaic tiles of the floors, walls and ceilings that embellished the Baths of Caracalla, built in 216 AD.
To honor this unlimited relationship made of love, passion and devotion Bulgari give to Rome a special “sanctuary”, the New Curiosity Shop (in honor of the first name gave to Sotirio Bulgari to the first boutique- Old curiosity Shop) where you can find all the precious Bulgari’s jewels and products, including the exclusive store collection.
A treasure chest of mirabilia and of the unique and unique jewels and objects that are in the New Curiosity Shop can only be found in Rome. Not only jewels like the Condotti 10 collection with the mosaics of the Pantheon and the mythical colored stones, but many other fabulous things like the limited edition Serpenti bags and even unique because in the Roman boutique you can choose the rarest leathers in the newest colors and customize not only the bag with initials or special decorations but even embellish as one wants the head of enamel snake that acts as a closure.
